![]() Will these be HTML or plain text emails? HTML email allows you to include hyperlinks, custom fonts and other design and visual elements and are typically the best for supporting marketing campaigns and encouraging click-throughs. ![]() Also, keep branding and your company colors in mind, particularly with email signatures. W h a t c o l o r will you use? It’s important to think about things like background color here to ensure readers won’t have trouble.To bold or not to bold? Bolding certain words, or using italics can change the way a font displays and can impact overall message and understanding.Just remember, we’re not kids playing in a word processor anymore – it’s important not to go overboard. Will you use the same font throughout? Are you looking for uniformity, or to shake things up a bit? Keep in mind, though, that best practice says you should avoid using more than two fonts.What kind of message are you looking to send? Is the email about something fun and exciting? Or does it have a more formal, weighty tone? All of this should play into your font choice.Font choice is a major representation of your voice and your brand and can make or break your first impression with consumers. A default font can have a very different impact on readers than a custom font. Why should we care about the best fonts to use in email? Font size, font style and overall font type make a major difference in the way you promote your brand and your message via email.Choosing Your Font: Things to Think Aboutīefore selecting your email font, there are few questions you should answer first: A web font that does align with your message and brand image, on the other hand, can help keep recipients’ attention, improving overall click-through rates. Recipients can easily get distracted by As that look like Cs, or say, the use of a fun, playful web font within a professional email with a serious message. Worse still, when your font is off, readership and understanding will fall off as well. Here, we can see that factors like punctuation and color choice play a significant role as well. Take, for example, poor Ralph and Joe, who made an unfortunate font choice for their masonry company. There are certain web safe fonts that you want to keep in mind if you want to keep readers from thinking “What the…?” So when things look a little off, or simply don’t line up with your message and overall brand image, your prospects will notice. The typeface you choose has a personality and conveys a message all its own. Fonts come in all kinds of different styles and sizes, and the way letters are displayed across email clients – including shape and spacing – can all have an impact on your reader. When choosing the font you use in your brand’s email campaigns, there are a few things to take note of. Today we’re talking about font selection as it relates to email marketing. Your font can support a certain theme, contribute to the overall feeling and personality of a piece and can seriously make or break your messaging. ![]() Even font style and font size make a huge difference in how consumers perceive your brand. And you may be surprised to learn that even the most well-known and seemingly thoughtful brands are guilty of this offense.Ĭhoice of web font makes a huge difference, particularly when used for digital marketing on the web and in email, company newsletter and visual design. Giggles aside, this is just one of the more ~appropriate~ examples of bad font choices. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |